A New Global Model
Cinarra has started joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. This new entity is a model for partnership between Cinarra and mobile operators around the globe.
Mobile Operator Data Analytics and Monetization Startup Secures International Venture Capital and Strategic Investments to Further Its Product Development and Go-to-Market Efforts
Today, startup Cinarra Systems is announcing it has landed $20 million to make consumer data from non-Verizon mobile carriers available for segmented targeting by advertisers.
Privacy is as hot a topic as ever. While consumers are sharing more and more data via social networks, and the Internet of Things begins to permeate their every day lives, there’s an undercurrent of concern.
More news from Cinarra
The opportunity in helping wireless operators parse through hoards of big-data (and make money on it) is attracting a rash of startups, each armed with fresh funding and claiming a unique value proposition.
The latest is Cinarra Systems, which announced a $4.5 million series A round of funding Thursday. The one-year-old company is not offering many details on its product plans, but it says its goal is to act as a mediator between operators and over-the-top (OTT) apps, bringing network intelligence to OTTs to improve their services.