NEWSROOM 08/01/18 PDT

A New Platform for a New Economy

Cinarra partners with both ad platforms and mobile operators, bridging the divide between these two very different industries to deliver a highly efficient means of targeting consumers with the right ad at the right time – and always in a manner that preserves privacy. By allowing for deep audience understanding through the processing of a new type of data – unmatched by what exists today – Cinarra’s next-generation mobile advertising solution creates a win, win, win situation for advertisers, operators and consumers.

MORE NEWS
07/12/17 01:01 PDT Ad:Tech Tokyo 2015: Industry Leaders from Yahoo Japan, Supership, Softbank, and Cinarra Discuss the Shift to a New Mobile-first Ad Model

At the recent Ad:Tech event in Tokyo − the largest digital marketing conference in Japan − Cinarra led a session titled “Digital Audience Marketing: New Audience Marketing Using Real Time Behavioral Data Will Change Mobile Advertising.” Featuring Cinarra’s CEO Alex Zinin and a panel of local advertising experts, this panel highlighted a key shift in the advertising model as advertisers transition from a desktop-centered environment to a world quickly being dominated by mobile.

07/12/17 01:06 PDT Cinarra Moves Headquarters to Cupertino to Accommodate Growth

The fast-growing mobile advertising and location analytics company has moved to a larger facility to support employee expansions and global product demand.

07/12/17 01:11 PDT Redefining the role of MNOs in the new mobile internet economy

Mobile network operators (MNO) are confronting some complex and multidimensional industry challenges centred on the shifting economics of today’s market landscape. As the demand for mobile data continues to accelerate – with consumption expected to exceed 15 exabytes per month by 2018 – there has been an industry-wide shift from voice towards mobile data services as the key driver of their next phase of growth.

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