A New Platform for a New Economy
Cinarra partners with both ad platforms and mobile operators, bridging the divide between these two very different industries to deliver a highly efficient means of targeting consumers with the right ad at the right time – and always in a manner that preserves privacy. By allowing for deep audience understanding through the processing of a new type of data – unmatched by what exists today – Cinarra’s next-generation mobile advertising solution creates a win, win, win situation for advertisers, operators and consumers.
At the recent Ad:Tech event in Tokyo − the largest digital marketing conference in Japan − Cinarra led a session titled “Digital Audience Marketing: New Audience Marketing Using Real Time Behavioral Data Will Change Mobile Advertising.” Featuring Cinarra’s CEO Alex Zinin and a panel of local advertising experts, this panel highlighted a key shift in the advertising model as advertisers transition from a desktop-centered environment to a world quickly being dominated by mobile.
The fast-growing mobile advertising and location analytics company has moved to a larger facility to support employee expansions and global product demand.
Mobile network operators (MNO) are confronting some complex and multidimensional industry challenges centred on the shifting economics of today’s market landscape. As the demand for mobile data continues to accelerate – with consumption expected to exceed 15 exabytes per month by 2018 – there has been an industry-wide shift from voice towards mobile data services as the key driver of their next phase of growth.
More news from Cinarra
After a great 2015, we feel emboldened to make a few predictions for the new year based on what we’re experiencing as we launch a fully operational system in Japan and engage with mobile operators and advertising agencies around the globe.
Cinarra is the first to create a united ecosystem for mobile operators and advertisers, bringing new value to the deep mobile data rooted in today’s ‘always on’ lifestyle
SANTA CLARA, CA – July 16, 2015 – Cinarra Systems, today announced that it secured $20 million in Series B funding led by SoftBank Corp. (“SoftBank”), the Japan-based telecom subsidiary of SoftBank Group Corp. In addition, Cinarra has begun joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. SoftBank has introduced the service to its network in Japan, operating a targeted advertising platform.
With SoftBank as first operator partner, Cinarra unveils an industry first platform which enables mobile operators to participate in the Internet advertising economy