Advertising Mediation Platform
The cloud-based AMP integrates with mobile advertising exchanges and networks on one side, and mobile operators on the other. Through its architecture, AMP fronts the protocol integration with numerous advertising platforms, including real-time bidding-enabled ad exchanges, making it possible for mobile operators to participate in the advertising ecosystem with minimal upfront investments. This operator demand side platform (DSP) enables advertisers to create campaigns, specify targeting strategies, as well as providing in-depth advertising campaign performance reports.
Cinarra is the first to create a united ecosystem for mobile operators and advertisers, bringing new value to the deep mobile data rooted in today’s ‘always on’ lifestyle
SANTA CLARA, CA – July 16, 2015 – Cinarra Systems, today announced that it secured $20 million in Series B funding led by SoftBank Corp. (“SoftBank”), the Japan-based telecom subsidiary of SoftBank Group Corp. In addition, Cinarra has begun joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. SoftBank has introduced the service to its network in Japan, operating a targeted advertising platform.
Our CEO, Alex Zinin, will be attending the show. Please schedule a meeting with us in Barcelona.
Mobile Operator Data Analytics and Monetization Startup Secures International Venture Capital and Strategic Investments to Further Its Product Development and Go-to-Market Efforts
More news from Cinarra
With SoftBank as first operator partner, Cinarra unveils an industry first platform which enables mobile operators to participate in the Internet advertising economy
The opportunity in helping wireless operators parse through hoards of big-data (and make money on it) is attracting a rash of startups, each armed with fresh funding and claiming a unique value proposition.
The latest is Cinarra Systems, which announced a $4.5 million series A round of funding Thursday. The one-year-old company is not offering many details on its product plans, but it says its goal is to act as a mediator between operators and over-the-top (OTT) apps, bringing network intelligence to OTTs to improve their services.