Carrier Mobile Analytics Platform

This software platform resides in mobile operators’ networks and serves as the primary analytical engine, carrier data management (cDMP) and audience targeting platform. It is capable of processing streaming updates from millions of subscribers in real time, and integrates with Cinarra’s AMP through Cinarra’s unique Real-Time Recommendation (RTR) technology. The platform scales horizontally to process billions of recommendation requests per month, and builds extensive insights about subscribers based on their real world behavior, allowing for effective mobile ad targeting. The platform’s privacy-by-design architecture accommodates the stringent data protection and privacy regulations within the telecom and advertising industries, as well as current industry practices.