Carrier Mobile Analytics Platform
This software platform resides in mobile operators’ networks and serves as the primary analytical engine, carrier data management (cDMP) and audience targeting platform. It is capable of processing streaming updates from millions of subscribers in real time, and integrates with Cinarra’s AMP through Cinarra’s unique Real-Time Recommendation (RTR) technology. The platform scales horizontally to process billions of recommendation requests per month, and builds extensive insights about subscribers based on their real world behavior, allowing for effective mobile ad targeting. The platform’s privacy-by-design architecture accommodates the stringent data protection and privacy regulations within the telecom and advertising industries, as well as current industry practices.
Cinarra is the first to create a united ecosystem for mobile operators and advertisers, bringing new value to the deep mobile data rooted in today’s ‘always on’ lifestyle
SANTA CLARA, CA – July 16, 2015 – Cinarra Systems, today announced that it secured $20 million in Series B funding led by SoftBank Corp. (“SoftBank”), the Japan-based telecom subsidiary of SoftBank Group Corp. In addition, Cinarra has begun joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. SoftBank has introduced the service to its network in Japan, operating a targeted advertising platform.
Finalists’ applications were reviewed by an exclusive panel of executives from major telecommunications companies including U.S. Cellular, Cablevision, Verizon, TeliaSonera, Comcast, Sprint, and T-Mobile. Full profiles of the judges can be found here.
The fast-growing mobile advertising and location analytics company has moved to a larger facility to support employee expansions and global product demand.
More news from Cinarra
After a great 2015, we feel emboldened to make a few predictions for the new year based on what we’re experiencing as we launch a fully operational system in Japan and engage with mobile operators and advertising agencies around the globe.