Cinarra has started joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. This new entity is a model for partnership between Cinarra and mobile operators around the globe.
Mobile advertising effectiveness and performance can be greatly improved with better real-time consumer data. Through a first-of-its-kind solution, Cinarra is taking advertising beyond the current desktop-based methods, reinventing the way advertisers reach their target audiences through real-life intelligence.
Taking advantage of the ‘always on’ data available only from mobile operators, advertisers can use Cinarra’s mediation platform to target consumers with significantly improved ad relevancy, leading to better offers and better performance.
Ultimately, consumers – who can now enjoy the new applications and services enabled by an innovative new economic model – are the winners.
Mobile operators are at the heart of today’s mobile lifestyle, but have yet to capitalize on the intelligence they hold in their networks. Now, through Cinarra’s unifying platform, mobile operators can use this valuable asset to become a significant player in the new Internet economy.
As consumers increasingly embrace the mobile lifestyle, many traditional models are being disrupted. Even newer web-based advertising paradigms are losing effectiveness as consumers break free of their desktop devices and rely on their mobile phones as their constant, on-to-go companion. But this presents a new opportunity to connect with consumers. Utilizing the ‘always on’ real life data provided by mobile users, advertisers and brands can tap into an entirely new and much richer trove of mobile intelligence.
Uniting Mobile Operators and Advertisers to Build a New Internet Economy.