Cinarra at Mobile World Congress 2016
Mobile World Congress
February 22-25, 2016
4YFN Stand #11G
Please contact us to schedule an appointment at the show.
Mobile network operators (MNO) are confronting some complex and multidimensional industry challenges centred on the shifting economics of today’s market landscape. As the demand for mobile data continues to accelerate – with consumption expected to exceed 15 exabytes per month by 2018 – there has been an industry-wide shift from voice towards mobile data services as the key driver of their next phase of growth.
Today, startup Cinarra Systems is announcing it has landed $20 million to make consumer data from non-Verizon mobile carriers available for segmented targeting by advertisers.
Cinarra is the first to create a united ecosystem for mobile operators and advertisers, bringing new value to the deep mobile data rooted in today’s ‘always on’ lifestyle
SANTA CLARA, CA – July 16, 2015 – Cinarra Systems, today announced that it secured $20 million in Series B funding led by SoftBank Corp. (“SoftBank”), the Japan-based telecom subsidiary of SoftBank Group Corp. In addition, Cinarra has begun joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. SoftBank has introduced the service to its network in Japan, operating a targeted advertising platform.
More news from Cinarra
For years, telecom operators have watched as over-the-top services utilize their networks to deliver revenue-generating services at the expense of operators’ traditional revenue sources, such as voice and text messaging.
What does it take to get a startup off the ground? In today’s always-on, always plugged-in lifestyle, the answer is innovation. An area where this is particularly of note is the mobile space. OTT apps like WhatsApp and Wechat have certainly made their mark, and mobile operators are tasked with developing a counter to make up for lost revenue.