NEWSROOM 08/01/18 PDT

Cinarra’s Product Suite

Cinarra’s open, cloud-based platforms seamlessly integrate with multiple mobile operators, RTB-enabled ad exchanges, and advertising platforms.

The following key elements of Cinarra’s product offering provide new targeting, insights and real life mobile advertising attribution capabilities for advertisers.

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07/12/17 01:09 PDT What Privacy Means for Mobile Operators

Privacy is as hot a topic as ever. While consumers are sharing more and more data via social networks, and the Internet of Things begins to permeate their every day lives, there’s an undercurrent of concern.

07/12/17 12:06 PDT In a new Verizon-AOL world, how adtech and telcos are joining forces

Earlier this year, some were surprised by Verizon’s acquisition of AOL. And more recently, AOL itself announced the acquisition of mobile ad platform, Millennial Media.

07/12/17 12:56 PDT Big-Data Attracts Big Dollars, New Faces

The opportunity in helping wireless operators parse through hoards of big-data (and make money on it) is attracting a rash of startups, each armed with fresh funding and claiming a unique value proposition.

The latest is Cinarra Systems, which announced a $4.5 million series A round of funding Thursday. The one-year-old company is not offering many details on its product plans, but it says its goal is to act as a mediator between operators and over-the-top (OTT) apps, bringing network intelligence to OTTs to improve their services.

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