Cinarra’s Product Suite
Cinarra’s open, cloud-based platforms seamlessly integrate with multiple mobile operators, RTB-enabled ad exchanges, and advertising platforms.
The following key elements of Cinarra’s product offering provide new targeting, insights and real life mobile advertising attribution capabilities for advertisers.
Privacy is as hot a topic as ever. While consumers are sharing more and more data via social networks, and the Internet of Things begins to permeate their every day lives, there’s an undercurrent of concern.
Earlier this year, some were surprised by Verizon’s acquisition of AOL. And more recently, AOL itself announced the acquisition of mobile ad platform, Millennial Media.
The opportunity in helping wireless operators parse through hoards of big-data (and make money on it) is attracting a rash of startups, each armed with fresh funding and claiming a unique value proposition.
The latest is Cinarra Systems, which announced a $4.5 million series A round of funding Thursday. The one-year-old company is not offering many details on its product plans, but it says its goal is to act as a mediator between operators and over-the-top (OTT) apps, bringing network intelligence to OTTs to improve their services.
More news from Cinarra
What does it take to get a startup off the ground? In today’s always-on, always plugged-in lifestyle, the answer is innovation. An area where this is particularly of note is the mobile space. OTT apps like WhatsApp and Wechat have certainly made their mark, and mobile operators are tasked with developing a counter to make up for lost revenue.
At the recent Ad:Tech event in Tokyo − the largest digital marketing conference in Japan − Cinarra led a session titled “Digital Audience Marketing: New Audience Marketing Using Real Time Behavioral Data Will Change Mobile Advertising.” Featuring Cinarra’s CEO Alex Zinin and a panel of local advertising experts, this panel highlighted a key shift in the advertising model as advertisers transition from a desktop-centered environment to a world quickly being dominated by mobile.