Santa Clara, CA November 4, 2015 Cinarra Systems, the technology platform uniting mobile operators and their data assets with the advertising ecosystem, announced today that they have been selected as finalist in this year’s Fierce Innovation Awards: Telecom Edition. The Fierce Innovation Awards are a reviewed program from the publishers of FierceWireless, FierceTelecom and FierceCable. Cinarra has been recognized as a finalist in the category of Service/Session Creation, Orchestration and Delivery.
Finalists’ applications were reviewed by an exclusive panel of executives from major telecommunications companies including U.S. Cellular, Cablevision, Verizon, TeliaSonera, Comcast, Sprint, and T-Mobile. Full profiles of the judges can be found here.
All applications were evaluated based on the following criteria: technology innovation, financial impact, market validation, compatibility with existing networks, end-user customer experience, and overall level of innovation.
As consumers rapidly shift to a mobile lifestyle, mobile operators have continued to grapple with the challenge of providing new subscriber services, while finding new sources of revenue to support them. At the same time, advertisers have struggled to find a mobile advertising model that translates into worthwhile returns. Current constraints in mobile advertising have resulted in mobile conversion rates that are only 30% of those seen in desktop-based advertising. Despite these challenges, mobile ads are forecasted to account for over 22% of a $158.55 billion global annual spend by 2018 – a large pie that mobile operators are missing out on despite the gold mine of data that they hold in their networks.
By uniting mobile operators and their unique, ‘always on’ data assets with the advertising ecosystem, Cinarra’s technology platform can unlock real life data that makes it possible for advertisers to match their marketing efforts to consumers’ activities in the real world, with a privacy-by-design approach that ensures consumer privacy is always protected. Through Cinarra’s unique melding of operator intelligence with the advertising ecosystem, the ultimate winner is the consumer, who can now enjoy the new applications and services that this new revenue source enables for operators, as well as the relevant and useful offers that advertisers can now deliver.
FierceMarkets, a division of Questex, LLC, is a leader in B2B e-media, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, finance, and retail industries through its portfolio of email newsletters, websites, webinars and live events. Every business day, FierceMarkets' wide array of digital publications reaches more than 2 million executives in more than 100 countries.
Current publications include:
Addressing the changing needs of an increasingly mobile society, Cinarra Systems’ technology enables a more prosperous mobile internet economy, benefiting mobile operators, advertisers and consumers. By uniting mobile operators and their unique, ‘always on’ data assets with the advertising ecosystem, Cinarra’s platform makes it possible for advertisers to create relevant and efficient mobile advertising campaigns today, and creates a new foundation to support consumers’ mobile lifestyle going forward. Cinarra has offices in Silicon Valley, Kazan, Russia, and Tokyo, Japan. Investors in Cinarra include SoftBank Corp., Almaz Capital, Cisco Investments and Siguler Guff & Company.
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