After a great 2015, we feel emboldened to make a few predictions for the new year based on what we’re experiencing as we launch a fully operational system in Japan and engage with mobile operators and advertising agencies around the globe.
At the recent Ad:Tech event in Tokyo − the largest digital marketing conference in Japan − Cinarra led a session titled “Digital Audience Marketing: New Audience Marketing Using Real Time Behavioral Data Will Change Mobile Advertising.” Featuring Cinarra’s CEO Alex Zinin and a panel of local advertising experts, this panel highlighted a key shift in the advertising model as advertisers transition from a desktop-centered environment to a world quickly being dominated by mobile.
For years, telecom operators have watched as over-the-top services utilize their networks to deliver revenue-generating services at the expense of operators’ traditional revenue sources, such as voice and text messaging.
What does it take to get a startup off the ground? In today’s always-on, always plugged-in lifestyle, the answer is innovation. An area where this is particularly of note is the mobile space. OTT apps like WhatsApp and Wechat have certainly made their mark, and mobile operators are tasked with developing a counter to make up for lost revenue.