Newsroom 02/11/2016 PST

Preparing for Our Journey to Mobile World Congress 2016

Life at a startup is always both exciting and hectic, and never is that more true than the weeks before attending an international conference. This year, we are thrilled and excited to not only be attending, but also exhibiting at Mobile World Congress 2016. I can think of no better event for a startup in our space to interface with both mobile operators and other innovators than this annual mega-event, and no better city to be in than Barcelona. Events like this are always a great view into the major trends of the day.

This year’s Mobile World Congress (MWC) will be particularly interesting. The fact that the world is going mobile is no longer news, but the impact of this mobile shift is still being felt as it changes industries and helps to build new companies. We’ve already noted many times the acquisitions of AOL and Millennial by Verizon, and now Indosat/Ooredoo is partnering with Smaato. By joining forces with innovative mobile and adtech platforms, network operators are increasingly extending into new areas. At Cinarra, we are seeing that first hand, and look forward to MWC to be able to meet in person with operators from all over the world in one location.

Although the world is increasingly smaller thanks to teleconferencing and Internet technologies, nothing beats the opportunity to meet potential new partners in person and shake their hands. This is part of the reason that we’re exhibiting at 4YFN so we can show our solution in person and explain it’s unique benefits to the key decision-makers at the show. 4YFN is short for “4 Years From Now” and is a dedicated startup event within MWC. Your MWC registration will give you access.

At 4YFN, we’ll be showing our product and highlighting how we partner with mobile operators to connect them to the advertising ecosystem. We will be showcasing our Real-Time Targeting solution and explaining how we can reach mobile audiences around venues in real time. For example, how a demonstrated coffee lover near a particular coffee shop will receive an ad on his or her mobile phone directing them to stop in. We will also show how we create interest segments based on users’ past and present locations, and how our walk-in detection technology allows advertisers see the real world results of their online campaigns. Lastly, we’ll demonstrate our reporting functionality, including reports for interest segments and audiences, which help advertisers to measure and improve campaigns.

We’re proud of what we’ll be able to show and look forward to sharing it with you in Barcelona. Stay tuned for a preview of our demo here on our blog.

Please visit our special Mobile World Congress webpage at www.cinarra.com/en/mwc and use the form to schedule a meeting at the show. And if you’re not able to commit to a time, please just stop by stand 11G at 4YFN — we’ll be there. We hope to see you in person!

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