Eliminating Complexities. Breaking Barriers.

Cinarra’s mediation platform allows mobile operators and advertisers to share in the rapidly growing mobile advertising market.

As consumers increasingly embrace the mobile lifestyle, many traditional models are being disrupted. Even newer web-based advertising paradigms are losing effectiveness as consumers break free of their desktop devices and rely on their mobile phones as their constant, on-to-go companion. But this presents a new opportunity to connect with consumers. Utilizing the ‘always on’ real life data provided by mobile users, advertisers and brands can tap into an entirely new and much richer trove of mobile intelligence.

Unlocking Deep Data

Mobile operators are at the heart of today’s mobile lifestyle, but have yet to capitalize on the intelligence they hold in their networks. Now, through Cinarra’s unifying platform, mobile operators can use this valuable asset to become a significant player in the new Internet economy.

Reaching Consumers at a New Level

Mobile advertising effectiveness and performance can be greatly improved with better real-time consumer data. Through a first-of-its-kind solution, Cinarra is taking advertising beyond the current desktop-based methods, reinventing the way advertisers reach their target audiences through real-life intelligence.

Taking advantage of the ‘always on’ data available only from mobile operators, advertisers can use Cinarra’s mediation platform to target consumers with significantly improved ad relevancy, leading to better offers and better performance.

Ultimately, consumers – who can now enjoy the new applications and services enabled by an innovative new economic model – are the winners.

Privacy-by-Design

Consumers all receive full privacy protection through mobile operators’ well established security practices and Cinarra’s privacy-preserving architecture.

Consumer location protection
Carrier data protection
Depersonalization

For Advertisers

Targeting with Real Life Data

Mobile is becoming the center of today’s digital economy. However, in order to truly capitalize on valuable consumer data that an ‘always on’ mobile device can provide, advertisers must tap into the right technology platform – one powered by real life data and deep understanding of subscriber behavior from the operator network itself. This high-quality data is made so through the operator’s knowledge of subscriber location and behavior beyond subscriber browsing or in-app activities, coupled with an operator’s unique ability to obtain subscriber consent.

Working with ad agencies and brands, Cinarra’s open platform interfaces with ad platforms and exchanges to leverage the intelligence from operator data, delivering highly targeted ads at a very large scale while fully protecting mobile subscriber privacy.

White Paper | Advertisers

Industry-changing technology from Cinarra allows digital advertisers and mobile network operators to work together seamlessly using Cinarra’s next-generation location-based technology to greatly improve digital ad campaign targeting efficiency and performance without compromising consumer privacy.

Learn More in This White Paper

Are you an ad agency or brand interested in working with Cinarra to implement more effective and efficient ad campaigns?

Request More Information

For Operators

Unlocking Revenue in the Operator Network

Sitting at the heart of the mobile lifestyle, mobile operators have great stores of data, representing a goldmine of subscriber intelligence.

However, they have yet to monetize these valuable data assets. Mobile advertising has posed an allure, but integrating with ad platforms has proven to be complex.

Cinarra is taking a leadership role in partnering with operators to deliver a Monetization-as-a-Service (MaaS) model, surmounting the business and technical complexities – with privacy at the forefront – bringing scale and substantial new revenues to operators at a time when they’re looking for new opportunities. By coupling their understanding and insights into subscriber behavior with a bridge to the advertising ecosystem, mobile operators can fundamentally drive new targeting models based on the mobile data that only they possess.

White Paper | Mobile Operators

Cinarra’s unique solution bridges the gap between mobile operators and the advertising world, finally allowing operators to monetize their assets by participating in the mobile ad ecosystem.

Learn More in This White Paper

Are you a mobile operator interested in partnering with Cinarra to monetize your data intelligence?

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A New Global Model

Cinarra has started joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. This new entity is a model for partnership between Cinarra and mobile operators around the globe.

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Cinarra at Mobile World Congress 2017

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