Eliminating Complexities. Breaking Barriers.
Cinarra’s mediation platform allows mobile operators and advertisers to share in the rapidly growing mobile advertising market.
As consumers increasingly embrace the mobile lifestyle, many traditional models are being disrupted. Even newer web-based advertising paradigms are losing effectiveness as consumers break free of their desktop devices and rely on their mobile phones as their constant, on-to-go companion. But this presents a new opportunity to connect with consumers. Utilizing the ‘always on’ real life data provided by mobile users, advertisers and brands can tap into an entirely new and much richer trove of mobile intelligence.
Mobile operators are at the heart of today’s mobile lifestyle, but have yet to capitalize on the intelligence they hold in their networks. Now, through Cinarra’s unifying platform, mobile operators can use this valuable asset to become a significant player in the new Internet economy.
Mobile advertising effectiveness and performance can be greatly improved with better real-time consumer data. Through a first-of-its-kind solution, Cinarra is taking advertising beyond the current desktop-based methods, reinventing the way advertisers reach their target audiences through real-life intelligence.
Taking advantage of the ‘always on’ data available only from mobile operators, advertisers can use Cinarra’s mediation platform to target consumers with significantly improved ad relevancy, leading to better offers and better performance.
Ultimately, consumers – who can now enjoy the new applications and services enabled by an innovative new economic model – are the winners.
Consumers all receive full privacy protection through mobile operators’ well established security practices and Cinarra’s privacy-preserving architecture.
Industry-changing technology from Cinarra allows digital advertisers and mobile network operators to work together seamlessly using Cinarra’s next-generation location-based technology to greatly improve digital ad campaign targeting efficiency and performance without compromising consumer privacy.
Are you an ad agency or brand interested in working with Cinarra to implement more effective and efficient ad campaigns?
Cinarra’s unique solution bridges the gap between mobile operators and the advertising world, finally allowing operators to monetize their assets by participating in the mobile ad ecosystem.
Are you a mobile operator interested in partnering with Cinarra to monetize your data intelligence?
Cinarra has started joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. This new entity is a model for partnership between Cinarra and mobile operators around the globe.