The next generation platform for mobile advertising
The opportunity in helping wireless operators parse through hoards of big-data (and make money on it) is attracting a rash of startups, each armed with fresh funding and claiming a unique value proposition.
The latest is Cinarra Systems, which announced a $4.5 million series A round of funding Thursday. The one-year-old company is not offering many details on its product plans, but it says its goal is to act as a mediator between operators and over-the-top (OTT) apps, bringing network intelligence to OTTs to improve their services.
Our CEO, Alex Zinin, will be attending the show. Please schedule a meeting with us in Barcelona.
Cinarra is the first to create a united ecosystem for mobile operators and advertisers, bringing new value to the deep mobile data rooted in today’s ‘always on’ lifestyle
SANTA CLARA, CA – July 16, 2015 – Cinarra Systems, today announced that it secured $20 million in Series B funding led by SoftBank Corp. (“SoftBank”), the Japan-based telecom subsidiary of SoftBank Group Corp. In addition, Cinarra has begun joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. SoftBank has introduced the service to its network in Japan, operating a targeted advertising platform.