NEWSROOM 06/12/17 PDT

Reaching Consumers at a New Level

Mobile advertising effectiveness and performance can be greatly improved with better real-time consumer data. Through a first-of-its-kind solution, Cinarra is taking advertising beyond the current desktop-based methods, reinventing the way advertisers reach their target audiences through real-life intelligence.

Taking advantage of the ‘always on’ data available only from mobile operators, advertisers can use Cinarra’s mediation platform to target consumers with significantly improved ad relevancy, leading to better offers and better performance.

Ultimately, consumers – who can now enjoy the new applications and services enabled by an innovative new economic model – are the winners.

MORE NEWS
07/12/17 01:07 PDT Preparing for Our Journey to Mobile World Congress 2016

This year, we are thrilled and excited to not only be attending, but also exhibiting at Mobile World Congress 2016.

07/12/17 01:11 PDT Redefining the role of MNOs in the new mobile internet economy

Mobile network operators (MNO) are confronting some complex and multidimensional industry challenges centred on the shifting economics of today’s market landscape. As the demand for mobile data continues to accelerate – with consumption expected to exceed 15 exabytes per month by 2018 – there has been an industry-wide shift from voice towards mobile data services as the key driver of their next phase of growth.

07/12/17 01:09 PDT What Privacy Means for Mobile Operators

Privacy is as hot a topic as ever. While consumers are sharing more and more data via social networks, and the Internet of Things begins to permeate their every day lives, there’s an undercurrent of concern.

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