NEWSROOM 06/12/17 PDT

Reaching Consumers at a New Level

Mobile advertising effectiveness and performance can be greatly improved with better real-time consumer data. Through a first-of-its-kind solution, Cinarra is taking advertising beyond the current desktop-based methods, reinventing the way advertisers reach their target audiences through real-life intelligence.

Taking advantage of the ‘always on’ data available only from mobile operators, advertisers can use Cinarra’s mediation platform to target consumers with significantly improved ad relevancy, leading to better offers and better performance.

Ultimately, consumers – who can now enjoy the new applications and services enabled by an innovative new economic model – are the winners.

MORE NEWS
07/12/17 01:01 PDT Ad:Tech Tokyo 2015: Industry Leaders from Yahoo Japan, Supership, Softbank, and Cinarra Discuss the Shift to a New Mobile-first Ad Model

At the recent Ad:Tech event in Tokyo − the largest digital marketing conference in Japan − Cinarra led a session titled “Digital Audience Marketing: New Audience Marketing Using Real Time Behavioral Data Will Change Mobile Advertising.” Featuring Cinarra’s CEO Alex Zinin and a panel of local advertising experts, this panel highlighted a key shift in the advertising model as advertisers transition from a desktop-centered environment to a world quickly being dominated by mobile.

07/12/17 01:00 PDT Editors Day Santa Clara 2015 Interview with Cinarra Systems

Santa Clara 2015. Interview with Cinarra Vice President of Business Operations Larry Chao.

07/12/17 12:55 PDT Cinarra Systems Raises $20 Million Series B Funding Led by SoftBank

Cinarra is the first to create a united ecosystem for mobile operators and advertisers, bringing new value to the deep mobile data rooted in today’s ‘always on’ lifestyle

SANTA CLARA, CA – July 16, 2015 – Cinarra Systems, today announced that it secured $20 million in Series B funding led by SoftBank Corp. (“SoftBank”), the Japan-based telecom subsidiary of SoftBank Group Corp. In addition, Cinarra has begun joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. SoftBank has introduced the service to its network in Japan, operating a targeted advertising platform.

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