Reaching Consumers at a New Level
Mobile advertising effectiveness and performance can be greatly improved with better real-time consumer data. Through a first-of-its-kind solution, Cinarra is taking advertising beyond the current desktop-based methods, reinventing the way advertisers reach their target audiences through real-life intelligence.
Taking advantage of the ‘always on’ data available only from mobile operators, advertisers can use Cinarra’s mediation platform to target consumers with significantly improved ad relevancy, leading to better offers and better performance.
Ultimately, consumers – who can now enjoy the new applications and services enabled by an innovative new economic model – are the winners.
This year, we are thrilled and excited to not only be attending, but also exhibiting at Mobile World Congress 2016.
Mobile network operators (MNO) are confronting some complex and multidimensional industry challenges centred on the shifting economics of today’s market landscape. As the demand for mobile data continues to accelerate – with consumption expected to exceed 15 exabytes per month by 2018 – there has been an industry-wide shift from voice towards mobile data services as the key driver of their next phase of growth.
Privacy is as hot a topic as ever. While consumers are sharing more and more data via social networks, and the Internet of Things begins to permeate their every day lives, there’s an undercurrent of concern.
More news from Cinarra
For years, telecom operators have watched as over-the-top services utilize their networks to deliver revenue-generating services at the expense of operators’ traditional revenue sources, such as voice and text messaging.
Finalists’ applications were reviewed by an exclusive panel of executives from major telecommunications companies including U.S. Cellular, Cablevision, Verizon, TeliaSonera, Comcast, Sprint, and T-Mobile. Full profiles of the judges can be found here.