Reaching Consumers at a New Level
Mobile advertising effectiveness and performance can be greatly improved with better real-time consumer data. Through a first-of-its-kind solution, Cinarra is taking advertising beyond the current desktop-based methods, reinventing the way advertisers reach their target audiences through real-life intelligence.
Taking advantage of the ‘always on’ data available only from mobile operators, advertisers can use Cinarra’s mediation platform to target consumers with significantly improved ad relevancy, leading to better offers and better performance.
Ultimately, consumers – who can now enjoy the new applications and services enabled by an innovative new economic model – are the winners.
At the recent Ad:Tech event in Tokyo − the largest digital marketing conference in Japan − Cinarra led a session titled “Digital Audience Marketing: New Audience Marketing Using Real Time Behavioral Data Will Change Mobile Advertising.” Featuring Cinarra’s CEO Alex Zinin and a panel of local advertising experts, this panel highlighted a key shift in the advertising model as advertisers transition from a desktop-centered environment to a world quickly being dominated by mobile.
Santa Clara 2015. Interview with Cinarra Vice President of Business Operations Larry Chao.
Cinarra is the first to create a united ecosystem for mobile operators and advertisers, bringing new value to the deep mobile data rooted in today’s ‘always on’ lifestyle
SANTA CLARA, CA – July 16, 2015 – Cinarra Systems, today announced that it secured $20 million in Series B funding led by SoftBank Corp. (“SoftBank”), the Japan-based telecom subsidiary of SoftBank Group Corp. In addition, Cinarra has begun joint business operations in Japan with SoftBank, offering new opportunities for Japanese advertisers to engage with consumers. SoftBank has introduced the service to its network in Japan, operating a targeted advertising platform.
More news from Cinarra
The opportunity in helping wireless operators parse through hoards of big-data (and make money on it) is attracting a rash of startups, each armed with fresh funding and claiming a unique value proposition.
The latest is Cinarra Systems, which announced a $4.5 million series A round of funding Thursday. The one-year-old company is not offering many details on its product plans, but it says its goal is to act as a mediator between operators and over-the-top (OTT) apps, bringing network intelligence to OTTs to improve their services.