NEWSROOM 07/12/17 PDT

SoftBank World 2015

Watch Cinarra’s CEO Alex Zinin present at SoftBank World 2015 and learn how we’re disrupting mobile.

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07/12/17 01:05 PDT Welcome to the Real World: 2016 Predictions for Mobile Advertising

After a great 2015, we feel emboldened to make a few predictions for the new year based on what we’re experiencing as we launch a fully operational system in Japan and engage with mobile operators and advertising agencies around the globe.

07/12/17 12:56 PDT Big-Data Attracts Big Dollars, New Faces

The opportunity in helping wireless operators parse through hoards of big-data (and make money on it) is attracting a rash of startups, each armed with fresh funding and claiming a unique value proposition.

The latest is Cinarra Systems, which announced a $4.5 million series A round of funding Thursday. The one-year-old company is not offering many details on its product plans, but it says its goal is to act as a mediator between operators and over-the-top (OTT) apps, bringing network intelligence to OTTs to improve their services.

07/12/17 12:06 PDT In a new Verizon-AOL world, how adtech and telcos are joining forces

Earlier this year, some were surprised by Verizon’s acquisition of AOL. And more recently, AOL itself announced the acquisition of mobile ad platform, Millennial Media.

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