Uniting Mobile Operators and Advertisers to Build a New Internet Economy.
Mobile network operators (MNO) are confronting some complex and multidimensional industry challenges centred on the shifting economics of today’s market landscape. As the demand for mobile data continues to accelerate – with consumption expected to exceed 15 exabytes per month by 2018 – there has been an industry-wide shift from voice towards mobile data services as the key driver of their next phase of growth.
What does it take to get a startup off the ground? In today’s always-on, always plugged-in lifestyle, the answer is innovation. An area where this is particularly of note is the mobile space. OTT apps like WhatsApp and Wechat have certainly made their mark, and mobile operators are tasked with developing a counter to make up for lost revenue.
The opportunity in helping wireless operators parse through hoards of big-data (and make money on it) is attracting a rash of startups, each armed with fresh funding and claiming a unique value proposition.
The latest is Cinarra Systems, which announced a $4.5 million series A round of funding Thursday. The one-year-old company is not offering many details on its product plans, but it says its goal is to act as a mediator between operators and over-the-top (OTT) apps, bringing network intelligence to OTTs to improve their services.
More news from Cinarra
At the recent Ad:Tech event in Tokyo − the largest digital marketing conference in Japan − Cinarra led a session titled “Digital Audience Marketing: New Audience Marketing Using Real Time Behavioral Data Will Change Mobile Advertising.” Featuring Cinarra’s CEO Alex Zinin and a panel of local advertising experts, this panel highlighted a key shift in the advertising model as advertisers transition from a desktop-centered environment to a world quickly being dominated by mobile.
With SoftBank as first operator partner, Cinarra unveils an industry first platform which enables mobile operators to participate in the Internet advertising economy