Unlocking Deep Data
Mobile operators are at the heart of today’s mobile lifestyle, but have yet to capitalize on the intelligence they hold in their networks. Now, through Cinarra’s unifying platform, mobile operators can use this valuable asset to become a significant player in the new Internet economy.
Earlier this year, some were surprised by Verizon’s acquisition of AOL. And more recently, AOL itself announced the acquisition of mobile ad platform, Millennial Media.
This year, we are thrilled and excited to not only be attending, but also exhibiting at Mobile World Congress 2016.
At the recent Ad:Tech event in Tokyo − the largest digital marketing conference in Japan − Cinarra led a session titled “Digital Audience Marketing: New Audience Marketing Using Real Time Behavioral Data Will Change Mobile Advertising.” Featuring Cinarra’s CEO Alex Zinin and a panel of local advertising experts, this panel highlighted a key shift in the advertising model as advertisers transition from a desktop-centered environment to a world quickly being dominated by mobile.
More news from Cinarra
For years, telecom operators have watched as over-the-top services utilize their networks to deliver revenue-generating services at the expense of operators’ traditional revenue sources, such as voice and text messaging.